Vass, the founder of PropCheck is 2 months out from releasing his revolutionary web app but was stuck between a few choices of how he could market his company. Currently, he was averaging half an hour convincing new people to sign up to his property app and needed to make the process more efficient with marketing.
Vass narrowed his choices to Brand Strategy, SEO performance or our service, a video campaign.
We quickly discovered that SEO performance wasn’t the right choice, as the majority of the customers aren't even problem aware. The choice between Brand Strategy and a video marketing campaign was more difficult. A brand strategy targets long term growth and stability while a video campaign focuses on aggressive growth and sales now.
Vass came back to us, as he knew that beginning the company with aggressive sales allowed for more strategic long term growth. More money brings in more choices.