Our strategic process was grounded in realism. We didn't rely on guesswork but instead started with an intensive competitive analysis. We looked at other YouTube channels in our niche, understanding what worked for them, their strategies, content, and level of engagement. We took this data and used it to identify gaps in the market we could fill and potential opportunities we could seize.
Next, we assessed the quality and content style that resonated most with our target audience. We dove deep into the metrics, examining not just views, but also the engagement rates of competitor content to understand our competition better. We used this to inform our content strategy, tailoring it for maximum impact.
Once we had a firm grasp of the competition and audience expectations, we innovated. We started by emulating successful strategies but quickly moved into refining our unique style and camera personality. This balance of emulation and innovation helped us create content that was both familiar and distinct, setting us apart from the competition.